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M COLLECTION USA DISTRIBUTES BRAND NEW 2009 BMW MOTORSPORT COLLECTION IN THE UNITED STATES STARTING MAY 1ST

BMW'S REAPPERANCE IN TOP LEVEL NORTH AMERCAN ROAD RACING SERIES IGNITES DEMAND AMONG AMERICAN ENTHUSIASTS FOR EXCLUSIVE NEW 2009 BMW MOTORSPORT COLLECTION.

Cambridge, Massachusetts, April 30th - M Collection USA LLC of Cambridge, Massachusetts announced today a partnership with MM MerchandisingMedia GmbH of Unterföhring, Germany, the official merchandise distributor worldwide of the BMW Motorsport Collection outside of the BMW dealer organization, to import and distribute officially licensed BMW Motorsport merchandise and apparel within the United States. The BMW Motorsport Collection includes high quality fashion, accessories and track gear approved by the Munich, Germany based automotive manufacturer BMW AG.

In the United States, BMW owners, enthusiasts and race teams will be provided access to the new collection via the eCommerce website, www.motorsportcollection.com, as well as though a network of retailers, wholesalers and track-side shops. M Collection USA LLC has declared May 1st, 2009 "BMW Owners and Enthusiasts Day" and a launch of the official M Collection USA retail website, www.motorsportcollection.com, will ignite the celebration.

World class performance and engineering draped under strong yet clean lines have always provided an air of prestige and power for the BMW marque and its loyal following. These same principles have emerged in the new 2009 BMW Motorsport collection. Built, in part, to commemorate BMW's recent successes in international road racing and its return to North America's American Le Mans Series (ALMS), the product lineup will be relevant for all BMW owners, enthusiasts, and race fans as well as for members of the motorsports sector, both amateur and professional. 

Until recently, the NEW 2009 BMW Motorsport Collection has only been available overseas. M Collection USA hopes to satisfy the overwhelming domestic demand for these products by placing both BMW's Motorsport Classic catalog and the exclusive NEW 2009 BMW Motorsport catalog within the reach of citizens in nearly every major American metropolitan and motorsports arena.  A dynamic new web shop experience, the www.motorsportcollection.com eCommerce site, will allow visitors to browse and shop and catch up on the latest developments in the world of BMW motorsports.

"M Collection USA has an outstanding knowledge of the North American retail market. Combined with experience in the road and racing world, they truly understand what the BMW fan in the United States needs." said Oliver Candiani, Director Sports Merchandising of MM Merchandising Media. 

Bob Zecca, Vice President of Sales of M Collection USA states, "We are very excited to distribute this entirely new BMW Motorsport Collection throughout the United States. We intend to work directly with our customers through our web shop, but also welcome partners to join us in this exciting new venture. We are looking forward to teaming up closely with retailers, car clubs, driving schools, race tracks, web communities and other companies to provide the BMW enthusiast with the best experience and product lines available."

M Collection USA is proud to invite American BMW owners and enthusiasts, automotive specialty market vendors and retailers, car clubs, driving schools, and all BMW motor sports loyalists to join them in a celebration of over 70 years of continued success in product engineering, international auto racing and fan superiority with the NEW 2009 BMW Motorsport Collection.

 

About M Collection USA:

M Collection USA LLC is the official United States importer of the BMW Motorsport Collection for BMW licensee MM MerchandisingMedia and is the exclusive distributor of the NEW 2009 BMW Motorsport Collection catalog in the USA. Information about M Collection USA's products and promotions can be found at www.motorsportcollection.com. Dealership and/or partnership inquiries can be sent to info @motorsportcollection.com. M Collection USA LLC is headquartered in Cambridge, Massachusetts with Sales and Warehouse facilities in Dover, New Jersey.

 

Contact:

M Collection USA LLC

Bob Zecca

Phone 973-361-8872

Fax: 973-361-5204

info @motorsportcollection.com

http://www.motorsportcollection.com